The Yell Group, including Yellow Pages, Yell.com and 118247, has joined the growing band of big names tracking how their brand is being discussed in blogs, podcasts, online videos, photo-generating sites and social network sites. There is no doubting the influence such media can have on a brand's image and a number of big names have realised this to their cost recently.
Tracking discussions of their brand, what is being said and who is likely to see the comment can produce some valuable information, and can help brands to evaluate marketing and even handle crisis situations.
The company helping the Yell Group track this activity is London based Prompt Communications - www.prompt-communications.com
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