Many may view China as a backwater for the internet, with its population being denied access to its information for the vast majority of its existance, however this has changed dramatically and will continue to do so in the future.
China's use and influence on the internet has outstripped any other country over the past year and looks certain to do so for the foreseeable future. In fact every month is like seven UK years, which is a phenominal statistic.
What is evident though is that the way that China's 1.3 billion population utilise the internet is very different from the west, and marketing messages have to be very different than when communicating with a western consumer. If a brand wants a relationship with a chinese consumer they need to understand the business etiquette and the concept of 'face'.
Face is the perception of reputation, respect an honour - all very important aspects of Chinese society. Its the key to personal relationships and is something that must be at the forefront of a brand's thinking when planning marketing communications.
Its vitally important to have local knowledge when dealing with the Chinese market, which is why Organic Digital has partnered with one of Shanghai's leading digital marketing specialists to help clients achieve the goals in the Chinese market. E-mail us at grow@organicdigital.co.uk for more information.
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