Sony Pictures have teamed up with digital agency Spinnaker to develop a Facebook application for the new Rambo film due to be released on the 22nd of February. It will form part of a full digital campaign covering a number of mediums.
Many of the big brands have decided to take advantage of Facebook's increasing popularity, creating applications solely for use on Facebook. It is currently the only large scale social networking site that allows third party developers to add custom applications to their site; something that has opened up a huge number of opportunities for brands to interact with their target markets through this social network.
With an estimated 62 million active users from across the world, you can't blame companies for taking advantage of this exposure. The good news is though that this opportunity isn't just available to the big names, companies of any size can do the same, as long as their applications are deemed acceptable for inclusion by Facebook.
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